COMPARISON

Assist Virtual Partners vs Time etc (2026)

Assist Virtual Partners and Time etc both connect you with vetted, US-based virtual assistants for business and administrative work. The difference is in how you buy the help and how you get matched. Assist Virtual Partners uses a flat hourly rate with no startup fee and no long-term commitment, and its AI-powered Quick Match engine lets you choose your assistant in days. Time etc sells monthly plans built around a set bucket of hours and pairs you with a dedicated assistant after a consultation. If you want flexible, pay-as-you-go support and full control over who you hire, Assist Virtual Partners fits better. If you prefer a fixed monthly plan with a deeply experienced assistant, Time etc is a strong option.

Assist Virtual Partners
US-based virtual assistants, flat hourly rate, you choose your match
VS
Time etc
US-based virtual assistants, monthly hour plans, dedicated and matched
THE SHORT ANSWER

Choose Assist Virtual Partners when you want flexibility and choice. You get a vetted, US-based assistant, custom-selected for your role, on a flat hourly rate with no startup fee and no long contract. The Quick Match engine scores assistants against your needs and returns your top matches with an explanation of each fit. You pick who to hire, and you scale hours as the work changes.

Choose Time etc when you want a fixed monthly plan and a highly experienced assistant. The company has operated since 2007, has assisted more than 22,000 companies, and reports an average of 12 years of experience per assistant. You buy a set number of hours each month, and on the larger plans unused hours roll over.

Both services use US-based assistants and vet carefully. The real decision is pricing structure and how much control you want over the match.

How the Two Models Differ

Assist Virtual Partners is a managed virtual assistant service built around choice. You describe the role, the Quick Match engine scores US-based assistants against it, and you review real profiles before you decide. No assistant is assigned to you. You hire on a flat hourly rate with no startup fee and no long-term commitment.

Time etc is a managed virtual assistant service built around a monthly subscription. According to its website, an expert learns your needs on a consultation call, then shortlists a dedicated assistant for you to meet. You buy a monthly plan measured in hours, and your assistant works remotely on those tasks. The company was created in 2007 by founder Barnaby Lashbrooke, with selection criteria designed by Penni Pike, the former assistant to Sir Richard Branson.

Both place US-based assistants. The dividing lines are how you pay and how much say you have in the match.

Pricing and Plans

Pricing is the clearest dividing line, because the two services bill in different ways.

Assist Virtual Partners charges a flat hourly rate with no startup fee and no long-term commitment. You pay for the support you use, and you can scale hours up or down as the work changes. There is no monthly bucket to fill and no plan tier to choose before you start. The model is built so you commit to the work, not to a contract.

Time etc sells monthly plans measured in hours. Its published pricing lists ten hours at $390 per month, twenty hours at $760 per month, forty hours at $1480 per month, and sixty hours at $2160 per month. The effective rate drops from $39 to $36 per hour as the plans get larger. On the twenty, forty, and sixty hour plans, unused hours roll over to the next month, which is a genuine advantage if your workload is uneven. You can switch plans or cancel at any time.

Assist Virtual Partners keeps billing simple with one flat rate and no commitment, while Time etc rewards larger monthly commitments with a lower hourly rate and rollover hours.

What you pay for
Assist Virtual Partners
Time etc
Its published pricing lists ten hours at $390 per month, twenty hours at $760 per month, forty hours at $1480 per month, and sixty hours at $2160 per month.

Talent and Vetting

Both services vet carefully, and Time etc earns real credit here. Its assistants pass a 10-stage selection process designed by Penni Pike, based on her years supporting Sir Richard Branson. The company reports that 98 percent of applicants do not make it in, that its assistants average 12 years of experience, and that it requires a minimum of five to eight years of relevant experience. For buyers who want a seasoned operator, that bar is high and clearly stated.

Assist Virtual Partners vets every assistant and then custom-selects from its roster for your specific role rather than assigning whoever is next in the queue. Every assistant is US-based, which means native-English communication and overlapping business hours. The difference is who makes the final call. With Assist Virtual Partners, you review real profiles and choose, so no one is ever assigned to you. You can read more about the approach on the Assist about page.

Both bars are high. The contrast is control. Time etc matches you to a vetted assistant, and Assist Virtual Partners lets you pick from vetted assistants yourself.

Speed and Flexibility

Both services move quickly, but the paths differ.

Time etc starts with a consultation, where an expert learns how you work and what you want to achieve. The team then shortlists a dedicated assistant, and you can have a chat before going further. The process is thorough and designed for a lasting match, and the company says experienced assistants are ready to start promptly.

Assist Virtual Partners matches faster and puts the choice in your hands. The Quick Match engine scores candidates the moment you submit your requirements, so first matches commonly arrive within days, each with a written explanation of why the assistant fits. There is no consultation gate before you see options. With a flat-rate, no-commitment structure, you can adjust hours without renegotiating a plan, which suits seasonal or still-forming workloads. Flexible delegation is the fastest way to cover administrative work without adding headcount.

The verdict: which should you choose?

Choose Assist Virtual Partners if you want

  • A flat hourly rate, no startup fee, no long-term commitment
  • Fast AI matching in days
  • The power to pick your own US-based assistant

Choose Time etc if you want

  • A fixed monthly plan
  • Rollover hours on the larger tiers
  • A dedicated US-based assistant with a long track record and an average of 12 years of experience

For founders and small teams who value flexibility and choice, Assist Virtual Partners gives you vetted, US-based talent without a startup fee or a long contract, and you decide who joins your team. When you are ready, you can start with Quick Match and review your top matches within days.

Frequently asked questions

What is the main difference between Assist Virtual Partners and Time etc?

Both provide vetted, US-based virtual assistants. Assist Virtual Partners uses a flat hourly rate with no startup fee and no long-term commitment, and you pick your assistant through AI-powered Quick Match. Time etc sells monthly plans measured in hours, pairs you with a dedicated assistant after a consultation, and rolls over unused hours on its larger plans.

Are Time etc assistants based in the United States?

Yes. Time etc states on its website that its virtual assistants are 100 percent US-based and available during your working hours. Assist Virtual Partners assistants are also entirely US-based, which means native-English communication and overlapping business hours. On talent location, the two services are alike, so the deciding factors are pricing structure and how you get matched.

How much does Time etc cost compared to Assist Virtual Partners?

Time etc publishes monthly plans starting at $390 for ten hours and rising to $2160 for sixty hours, with the hourly rate falling from $39 to $36 as plans get larger. Assist Virtual Partners uses a flat hourly rate with no startup fee and no long-term commitment, so you pay for the support you use rather than filling a fixed monthly bucket.

How fast can I get started with Assist Virtual Partners?

Most clients are matched within days. The Quick Match engine scores US-based assistants against your role as soon as you submit your needs, and each match arrives with an explanation of the fit. You review real profiles, choose who to interview, and can begin delegating in your first week, with no consultation gate before you see options.

QUICK MATCH
Find your perfect assistant

Tell us what you need and our Quick Match engine scores the best US-based assistants for your role, usually within days.

Try Quick MatchSee how it works

Trusted by 800+ businesses across the country

AT A GLANCE
Talent location
100% US
Pricing
Flat rate
Time to match
Days
Contract
None